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"You have to be prepared to take risk. Without risk there is no gain."
- Uwe Petroschke, Owner and President, Totalline Transport Inc. |
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Finishing First is Second Nature Totalline Transport made its foray into the Canadian trucking industry in 1986 riding on the aspirations and commitment of just one man, Uwe Petroschke. It started with one truck on one route - Toronto to Vancouver. Eleven years later Totalline Transport would command a respected presence in the Canadian trucking industry with earnings of $9.7 million. By the millenium, unprecedented growth would see earnings top $21.6 million with transportation services spanning across North America.
Today, terminals extend across Canada and services have been expanded into the United States. It is a history of successful growth, niche marketing and tailor-made customer services that meet the needs of business clients.
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A Corporate Timeline
1982
- Transit Transport (now part of Totalline Transport Inc.) is established.
1986
- Totalline Transport Inc. is established by Uwe Petroschke. The business begins as a Western Canada expedited carrier.
1987
- Warehousing services are offered in order to accommodate the needs of customers in a newly acquired 32,000 square foot warehouse.
- Carrier service is offered for Ontario local cartage.
1991
- Carrier services are expanded to include the province of Quebec and the Maritimes.
1992
- Transit Transport (now part of Totalline Transport Inc.) launches its expedited division Premier Express and pioneers: an unconditional guarantee; early morning service; and advance notification service.
1997
- Paul Keene, EVP, was appointed the first Canadian president of the American Trucking Association (ATA) Sales and Marketing Council and served on the executive board for 5 years.
1998
- Totalline Transport moves to a custom built 130,000 square foot facility in Brampton.
1999
- Totalline Transport acquires Transit Transport and its Premier Express division in recognition of its market niche expertise in handling the Ontario-Quebec corridor.
- Premier Express offers the industry's only unconditional guarantee for on-time delivery or its free.
- Terminal locations are acquired in Montreal, Quebec and Ottawa, Ontario.
- Totalline receives the American Trucking Association award for Truck Graphics, Promotion Sales Literature and Special Incentives.
- The 1999 Brampton Outstanding Business Achievement Award for the Business Service Sector is awarded to Totalline Transport.
- There is an 88% increase in earnings.
2000
- Totalline Transport becomes the first trucking company ever to receive the 2000 Ontario Chamber of Commerce Outstanding Business Achievement Award.
- Totalline achieves the lowest loss and damage ratio in the transportation industry at 0.0011%.
- A fully staffed terminal location is added in Calgary, Alberta.
2001
- In September TLC Logistics Inc. is launched, providing reliable transborder service between the United States and Canada.
- In December Totalline launches its Momentum campaign. The Momentum initiative features 5 53-foot pop art images displayed on the sides of Totalline trucks. The campaign is designed to provide a positive image for the trucking industry as a whole.
- A fully staffed terminal location is added in Vancouver, B.C.
2002
- Totalline launches its new web site.
- In March, Uwe Petroschke, President of Totalline Transport, is awarded with the 2002 New Pioneers Entrepreneurship Award.
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